Sazzle Blogs

Time feels completely different when you’re juggling a full time job, a toddler, and a handmade business.

By day, I’m an engineer. Spreadsheets, problem solving, meetings, deadlines. It’s structured, logical, and fast paced. I give my focus there, just like I should. When the workday ends, another shift begins. The mum shift.

Sazzle Stitches doesn’t exist in my 9 to 5. It lives in the margins. In the early mornings before the house wakes up, and more often in the evenings once my toddler is tucked up in bed. That’s when the noise fades, the toys are cleared away, and I can finally sit down with my yarn and embroidery hoops.

Those moments are something I genuinely look forward to. Crocheting and stitching feel like the opposite of my day job. Slow, tactile, and creative. Watching something take shape stitch by stitch is calming in a way nothing else is. Even when I’m tired, the excitement is there. Orders don’t feel like pressure. They feel like me.

What I struggle with is everything that comes alongside creating.

Social media.

Content planning.

Trying to be consistent and engaging.

I’ll be honest. I hate that part.

After working full time, parenting full time, and then pouring what energy I have left into making, the idea of filming, posting, caption writing, and chasing algorithms feels overwhelming. My business is built on slow, thoughtful craft, yet social platforms demand speed and constant visibility. The two don’t always sit comfortably together.

Still, I show up where I can. Imperfectly. Because I know those platforms help Sazzle Stitches reach people who truly value handmade work. People who understand that every piece is created late at night, after a long day, with care stitched into every loop and thread.

Sazzle Stitches isn’t built in endless free time or perfect conditions. It’s built after bedtime. Between deadlines. Around a full time engineering job and a growing toddler.

And that’s something I’m quietly proud of.